The Court of Justice will soon pass a decision on the preliminary ruling submitted by the Austrian Court of Patents and Trade Marks, in a case of trade mark revocation for the loss of its distinctiveness (case C-409/12 Backaldrin Österreich The Kornspitz Company GMBH against Pfahni Backmittel GmbH). These notes are written according to conclusions already presented by the Advocate-General.

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The “burden of proof” of a trade mark to defend its distinctiveness